Stefano Carnelos — Performance Creative for DTC Brands
Performance Creative · DTC Brands

Better ads. Better performance.

Performance-focused video and visuals for DTC brands — built for Meta, TikTok and the customer journey.

Hi, I'm Stefano

I create high-volume, conversion-focused ad creative for DTC brands — from UGC and direct-response video to product visuals and branded storytelling.

Built for the platforms where performance matters most: Meta, TikTok and the full customer journey — from first scroll to purchase.

See my work →
Stefano Carnelos
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Ads built to perform

Direct response · UGC · Product storytelling

Direct-Response VSL-Style Ad

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Perfumes

Direct response · UGC · Product storytelling
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Apparel

Concept & collaboration work

Trusted by brands & agencies

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Client feedback

Real messages • real results

Click any review to enlarge it.

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Ads built to perform.

Single client • last 30 days

Real performance from ads I created for a single DTC client — last 30 days.

Spend

£36.8K+

Ad spend

Creative strong enough to keep absorbing budget.

Return

1.96x

Purchase ROAS

Average return across the client account snapshot.

Efficiency

£42.20

Cost per purchase

Focused on driving purchases, not vanity metrics.

Volume

873

Purchases

Performance drawn from one client account over the last 30 days.

From a single client account · 185 ads tracked

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What I do

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Direct-response video

Hook-led, conversion-focused ads designed to earn attention fast and move viewers toward action.

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UGC & creator-style ads

Native-feeling creator content, talking-head formats and testimonial-style ads built for Meta and TikTok.

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Product & offer creatives

Product demos, offer-led concepts and visual hooks that make the value proposition immediately clear.

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Creative strategy & testing

Concept angles, hook variation and repeatable creative systems built for testing and iteration.

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About me

Stefano Carnelos work sample

I help DTC brands and agencies produce performance creative at speed — without sacrificing visual quality.

From direct-response video and UGC to branded product storytelling, every project is built around one goal: creative that performs.

Based in Italy. Working with brands worldwide.

Work with me →

Available for new projects

Let's talk.

Pick a time that works for you and let's discuss how I can help your brand with performance-focused creative.

Book a free call →

Or write directly: studio@stefanocarnelos.com